In the last year, corporate training spend increased by 15 percent, a good sign that companies are listening to employees’ desire to learn, yet oftentimes the classroom format of learning isn’t effective in the workplace. There’s good reason then that companies are solving the disconnect by integrating learning in everyday activities.
A prime example is Adidas Group, which launched a new learning and development vision, called New Way of Learning, this week. The HR team, led by chief human resources officer Matthias Malessa, decided to toss out the old (classroom learning) and bring in the new (on-the-job learning). The new platform, Adidas Group Learning Campus, grew from a desire to create a corporate university that aimed to make learning fun, engaging and sustainable, according to Forbes.
“This new approach acknowledges our belief that at least 80% of learning happens informally,” says Christian Kuhna, the Adidas employee who developed the new strategy.
The digital learning platform is all about social and interactive learning online, available whenever and wherever employees are. Once an employee chooses a training topic, the platform suggests specific videos, PDFs, quizzes, TED talks, blog posts and YouTube videos to refer to, according to Forbes. Employees can see which resources are most popular or highly recommended based on feedback and ratings from employees.
Employees drive their learning and development program, but leaders are also actively involved in making learning a part of every assignment and project. Kuhna says its “a philosophy where commitment drives engagement, and engagement drives performance.”
5 Lessons from Adidas
Every company can apply Adidas’ techniques to boost employee learning. Here are five insights from Jeanne Meister, partner at Future Workplace and co-author of “The 2020 Workplace”:
- Think big and be bold
- Communicate the overall learning and company vision to employees
- Appeal to Millennials and integrate visuals
- Create an office space that encourages learning and collaboration
- Offer fun kits that have learning assets
By leveraging the most common workplace trends such as social media and video content, Adidas created a learning center that integrates learning with working, rather than keeping them apart.
Image via Can Stock