When you quote a Google exec, “Executives spend a lot of time thinking about how to attract and retain top talent as the company grows in size” I take him at his word.

But when you conclude, “Every company these days seems to want to be like Google. They can start by acting like them” I have to wonder what exactly are they doing? Not thinking, not talking, not crowing about perks that others have tested and found insufficient. What are they doing to keep talent after the stock options become less a goldmine and the inevitable bureaucracy (and management missteps) become a reason for defection?