Today, I received 9 briefing requests, 12 news releases, 5 client inquiries, 4 media requests, and this is in addition to the real work (scheduling demos and customer interviews) for my upcoming talent management report.
Why do I tell you all of this? Somehow an analyst "newsletter" made its way to my attention today. The company was IFS, a vendor I am vaguely familiar and have no knowledge of their customers or products. Lots of the same old stuff in the newsletter…"solid growth", "strengthened joint initiatives" and "bottom line results". Naturally since I don’t know a whole lot about the company I gravitated to the company summary. Here is what it said…
"IFS (OMXS: IFS), the global enterprise applications company, provides solutions that enable organizations to respond quickly to market changes, allowing resources to be used in a more agile way to achieve better business performance and competitive advantage. IFS pioneered component-based enterprise resources planning (ERP) software with IFS Applications, now in its seventh generation. IFS’ component architecture provides solutions that are easier to implement, run, and upgrade."
Now that I know exactly what they do, I can go on with my day.