I don’t know if anyone agrees, but I am tired of the gross misuse of the following words…
1) "Innovation" – Is this the most worn-out term in technology today or what? I wish vendors would read the dictionary before they used it in every other slide of their presentation because, if they did, they surely wouldn’t be using it to describe their product. Just for reference, innovation is "the act of introducing something new". The key word here being NEW, not re-used, copied, or changed.
2) "Transformation" - The favored word du jour. For the sake of reference, I will also provide the definition. Transformation: to change MARKEDLY the appearance or form. Transformation is not reducing the number of servers from 20 to 3…that is called consolidation.
3) "End-to-end" (used in a sentence, "…end-to-end solution that enables business transformation…”) – Ugh. Doesn’t everything have a beginning and an end, therefore "end-to-end"? Heck…my cube is "end-to-end" but I’m not necessarily sure that is a good thing.
4) "Flexible" (also know as "adaptable" or "scalable") – Gymnasts are flexible. Calling technology flexible is like stating the 49ers have a good shot of making it to the SuperBowl this year. That fact of the matter…technology can be broken (and it actually occurs quite often).
Feel free to provide any thoughts.
